Seth Godin book is informative to say the least. For those out there that enjoyed the TV series “Lie to Me”, read this book to pick up some of the science behind the show. Also this book contains too much information to get by just listening to the audio book, so make sure you get the pdf that. I made the mistake and actually didn’t find the document until after I was done with the book – so I will be re-listening to it to review.
I assume the book reads smoothly, the narrator read it ok. There were even jokes spread throughout to lighten the burden of knowledge that gets heaped on your mind. I have a high tolerance to a lot of things so I could adapt to the readers voice. If you are a Jim Dale fan you might find this one tough to get through.
Get a copy of this book here. I highly recommend it!